Google Ads for Indian Businesses — Why It Still Wins
When someone in Delhi searches "best SEO company near me" or a shopkeeper in Indore types "wholesale saree supplier," they are ready to buy. Google Ads puts your business at the top of that moment — intent-driven traffic that social media cannot replicate.
When Google Ads Makes Sense
- High-intent services: Doctors, lawyers, CA, home services, B2B suppliers
- Local businesses: City + service keywords with call extensions
- E-commerce: Shopping campaigns for product catalogues
- Fast launches: New website or offer needs traffic in days, not months
Google Ads vs. SEO vs. Meta Ads
| Channel | Intent | Speed | Best Budget Start |
|---|---|---|---|
| Google Search Ads | Highest — active search | Same day | ₹500–2000/day |
| SEO | High — organic | 3–6 months | Monthly retainer |
| Meta Ads | Medium — interruption | Same day | ₹300–1500/day |
Indian Budget Reality
Most Tier 2 SMBs start at ₹500–₹1,500/day (~₹15K–45K/month). That is enough for one tight Search campaign in a single city. Scale only after proving cost-per-lead. A Saharanpur hospital SoftBix managed generated 35+ calls/month at ₹650/day average spend.
Before You Start
- Website or landing page that loads under 3 seconds on mobile
- Google Analytics 4 + conversion events configured
- Clear offer: what action counts as success (call, form, purchase)?
- Monthly budget you can sustain for 60+ days
Indian Businesses ke liye Google Ads — Abhi Bhi Kyun Jeetta Hai
Jab Delhi mein koi "best SEO company near me" search karta hai ya Indore ka shopkeeper "wholesale saree supplier" type karta hai, toh woh khareedne ke liye ready hote hain. Google Ads aapke business ko us moment ke top par rakhta hai — intent-driven traffic jo social media replicate nahi kar sakta.
Google Ads Kab Sense Banata Hai
- High-intent services: Doctors, lawyers, CA, home services, B2B suppliers
- Local businesses: City + service keywords with call extensions
- E-commerce: Product catalogues ke liye Shopping campaigns
- Fast launches: Nayi website ya offer ko months nahi, days mein traffic chahiye
Google Ads vs SEO vs Meta Ads
| Channel | Intent | Speed | Best Budget Start |
|---|---|---|---|
| Google Search Ads | Highest — active search | Same day | ₹500–2000/day |
| SEO | High — organic | 3–6 months | Monthly retainer |
| Meta Ads | Medium — interruption | Same day | ₹300–1500/day |
Indian Budget Reality
Zyada tar Tier 2 SMBs ₹500–₹1,500/day (~₹15K–45K/month) se start karte hain. Yeh ek tight Search campaign ke liye ek city mein kaafi hai. Cost-per-lead prove hone ke baad hi scale karo. SoftBix ne ek Saharanpur hospital manage kiya jo ₹650/day average spend par 35+ calls/month generate karta tha.
Shuru Karne Se Pehle
- Website ya landing page jo mobile par 3 seconds se kam mein load ho
- Google Analytics 4 + conversion events configured
- Clear offer: success kya hai (call, form, purchase)?
- Monthly budget jo aap 60+ days sustain kar sako
Account Structure & Campaign Types
Messy accounts waste money. Google rewards clean structure with better Quality Scores and easier optimization. Think: Account → Campaign → Ad Group → Keywords + Ads + Extensions.
Campaign Types Overview
| Type | Where Ads Show | Use When |
|---|---|---|
| Search | Google search results | Capturing active intent — start here |
| Performance Max | Search, Display, YouTube, Gmail, Maps | Full-funnel with conversion data |
| Display | Websites, apps | Remarketing, awareness |
| Video | YouTube | Brand storytelling, retargeting |
| Shopping | Google Shopping tab | E-commerce product feeds |
| Local Services | Local pack (eligible categories) | Verified local pros — pay per lead |
Recommended Starter Structure
- Campaign 1: Brand — your company name (cheap, protect brand)
- Campaign 2: Non-brand Search — service + city keywords
- Campaign 3: Remarketing Display — past website visitors
Naming Convention
Use consistent names: [Search] | SEO Services | Delhi NCR | Leads. Future you (and agencies) will thank you when analyzing 50 campaigns.
Account Structure & Campaign Types
Messy accounts paisa waste karte hain. Google clean structure ko better Quality Score aur easy optimization se reward karta hai. Socho: Account → Campaign → Ad Group → Keywords + Ads + Extensions.
Campaign Types Overview
| Type | Where Ads Show | Use When |
|---|---|---|
| Search | Google search results | Active intent capture karo — yahan se start karo |
| Performance Max | Search, Display, YouTube, Gmail, Maps | Conversion data ke saath full-funnel |
| Display | Websites, apps | Remarketing, awareness |
| Video | YouTube | Brand storytelling, retargeting |
| Shopping | Google Shopping tab | E-commerce product feeds |
| Local Services | Local pack (eligible categories) | Verified local pros — pay per lead |
Recommended Starter Structure
- Campaign 1: Brand — aapki company ka naam (sasta, brand protect karo)
- Campaign 2: Non-brand Search — service + city keywords
- Campaign 3: Remarketing Display — past website visitors
Naming Convention
Consistent names use karo: [Search] | SEO Services | Delhi NCR | Leads. Future you (aur agencies) 50 campaigns analyze karte waqt thank karenge.
Search Campaigns — Keywords & Match Types
Keywords are the heartbeat of Search campaigns. Wrong keywords burn budget on irrelevant clicks. Right keywords deliver buyers at predictable cost-per-lead.
Keyword Research for India
- Use Google Keyword Planner (free with Ads account)
- Mine Search Terms Report weekly — add winners, negative losers
- Include city names: "website design company Saharanpur," "dentist in Noida Sector 62"
- Mix Hindi-English queries if your audience searches Hinglish
- Target commercial intent: "price," "package," "near me," "best," "hire"
Match Types (2026)
| Match Type | Syntax | Control Level |
|---|---|---|
| Broad | keyword | Widest reach — use with smart bidding + negatives |
| Phrase | "keyword" | Balanced — recommended for most SMBs |
| Exact | [keyword] | Tightest — brand and proven converters |
Negative Keywords — Your Budget Guard
Always exclude: free, job, salary, course, wikipedia, diy, competitor names (optional). For a paid service, "free SEO tools" traffic is worthless — block it.
SKAG vs. Themed Ad Groups
Single Keyword Ad Groups (SKAG) give tight relevance but are heavy to manage. For Indian SMBs, use themed ad groups: 5–15 closely related keywords per group (e.g., "SEO packages Delhi," "SEO company Delhi," "Delhi SEO services") with matching ad copy.
Search Campaigns — Keywords & Match Types
Keywords Search campaigns ki heartbeat hain. Galat keywords irrelevant clicks par budget jala dete hain. Sahi keywords predictable cost-per-lead par buyers laate hain.
India ke liye Keyword Research
- Google Keyword Planner use karo (Ads account ke saath free)
- Weekly Search Terms Report mine karo — winners add karo, losers ko negative karo
- City names include karo: "website design company Saharanpur," "dentist in Noida Sector 62"
- Hindi-English queries mix karo agar aapke audience Hinglish mein search karte hain
- Commercial intent target karo: "price," "package," "near me," "best," "hire"
Match Types (2026)
| Match Type | Syntax | Control Level |
|---|---|---|
| Broad | keyword | Widest reach — smart bidding + negatives ke saath use karo |
| Phrase | "keyword" | Balanced — zyada tar SMBs ke liye recommended |
| Exact | [keyword] | Tightest — brand aur proven converters |
Negative Keywords — Aapka Budget Guard
Hamesha exclude karo: free, job, salary, course, wikipedia, diy, competitor names (optional). Paid service ke liye, "free SEO tools" traffic worthless hai — block karo.
SKAG vs Themed Ad Groups
Single Keyword Ad Groups (SKAG) tight relevance dete hain lekin manage karna heavy hai. Indian SMBs ke liye, themed ad groups use karo: 5–15 closely related keywords per group (jaise, "SEO packages Delhi," "SEO company Delhi," "Delhi SEO services") matching ad copy ke saath.
Writing Ad Copy That Converts
Your ad has milliseconds to earn a click. Indian searchers scan for trust signals: location, price clarity, phone number, and social proof. Generic global copy fails; localized copy wins.
Responsive Search Ad Formula
Provide 10–15 headlines and 4 descriptions. Mix these angles:
- Benefit: "Rank #1 on Google in 90 Days"
- Local: "Saharanpur's Trusted Digital Agency"
- Offer: "Free SEO Audit — Limited Slots"
- Trust: "500+ Projects | 12+ Years Experience"
- CTA: "Call Now | Get Free Quote Today"
Ad Extensions — Free Real Estate
- Call extension — essential for local services in India
- Sitelinks — SEO, Web Design, Portfolio, Contact
- Callouts — "Free Consultation," "No Hidden Charges"
- Location — linked to Google Business Profile
- Lead form — capture without landing page (test vs. website)
Avoid These Mistakes
- Promising what landing page doesn't deliver — hurts Quality Score
- ALL CAPS and excessive punctuation!!!
- Same ad for every keyword group — low relevance
- No mobile preview — 70%+ Indian traffic is mobile
Convert Karne Wala Ad Copy Likho
Aapke ad ke paas click earn karne ke liye milliseconds hain. Indian searchers trust signals ke liye scan karte hain: location, price clarity, phone number, aur social proof. Generic global copy fail hota hai; localized copy jeetta hai.
Responsive Search Ad Formula
10–15 headlines aur 4 descriptions provide karo. In angles ko mix karo:
- Benefit: "Rank #1 on Google in 90 Days"
- Local: "Saharanpur ki Trusted Digital Agency"
- Offer: "Free SEO Audit — Limited Slots"
- Trust: "500+ Projects | 12+ Years Experience"
- CTA: "Call Now | Get Free Quote Today"
Ad Extensions — Free Real Estate
- Call extension — India mein local services ke liye essential
- Sitelinks — SEO, Web Design, Portfolio, Contact
- Callouts — "Free Consultation," "No Hidden Charges"
- Location — Google Business Profile se linked
- Lead form — landing page ke bina capture (website ke against test karo)
In Galtiyon Se Bacho
- Woh promise karna jo landing page deliver nahi karta — Quality Score hurt hota hai
- ALL CAPS aur excessive punctuation!!!
- Har keyword group ke liye same ad — low relevance
- No mobile preview — 70%+ Indian traffic mobile hai
Landing Pages & Quality Score
Quality Score (1–10) affects your cost-per-click and ad position. It combines expected CTR, ad relevance, and landing page experience. A ₹100 CPC can become ₹60 with a great landing page.
Landing Page Checklist
- Message match — headline repeats ad promise exactly
- Single CTA above fold — form or click-to-call
- Mobile-first design — thumb-friendly buttons
- Fast load — under 3 seconds on 4G
- Trust badges — testimonials, client logos, certifications
- WhatsApp button — Indian users expect it
Quality Score Levers
| Factor | How to Improve |
|---|---|
| Expected CTR | Better headlines, extensions, bid adjustments |
| Ad relevance | Tight keyword-ad group pairing |
| Landing page | Speed, relevance, mobile UX, HTTPS |
Mobile Landing Page Test
- Can user call with one tap?
- Form has max 4 fields (name, phone, email, message)?
- Page works without horizontal scroll?
- Offer visible without scrolling?
Landing Pages & Quality Score
Quality Score (1–10) aapki cost-per-click aur ad position affect karta hai. Yeh expected CTR, ad relevance, aur landing page experience combine karta hai. ₹100 CPC ek great landing page ke saath ₹60 ban sakta hai.
Landing Page Checklist
- Message match — headline ad promise exactly repeat kare
- Single CTA above fold — form ya click-to-call
- Mobile-first design — thumb-friendly buttons
- Fast load — 4G par 3 seconds se kam
- Trust badges — testimonials, client logos, certifications
- WhatsApp button — Indian users expect karte hain
Quality Score Levers
| Factor | How to Improve |
|---|---|
| Expected CTR | Better headlines, extensions, bid adjustments |
| Ad relevance | Tight keyword-ad group pairing |
| Landing page | Speed, relevance, mobile UX, HTTPS |
Mobile Landing Page Test
- Kya user ek tap se call kar sakta hai?
- Form mein max 4 fields (name, phone, email, message)?
- Page bina horizontal scroll ke kaam karta hai?
- Offer bina scroll ke visible hai?
Performance Max Campaigns
Performance Max (PMax) uses Google's AI to show ads across Search, Display, YouTube, Gmail, Discover, and Maps from one campaign. Powerful when fed good assets and conversion data — risky when launched blind.
When to Use PMax
- You have 30+ conversions/month for smart bidding to learn
- Strong creative assets: images, videos, headlines, logos
- E-commerce with product feed OR lead gen with solid landing page
- You want to expand beyond Search without managing 5 campaign types
PMax Asset Groups
Provide maximum assets: 15 images (1200×628, 1200×1200), 5 logos, 5 videos (15–30 sec), 15 headlines, 5 long headlines, 5 descriptions. More assets = more combinations for Google to test.
Audience Signals
Feed PMax custom segments: website visitors, customer list, interests (small business owners, marketing managers). Signals guide AI — they don't restrict reach like old targeting.
PMax Caution for Beginners
Don't start with PMax if you have zero conversion history. Run standard Search for 4–6 weeks first, gather data, then layer PMax with brand exclusions and search themes to avoid cannibalizing your best keywords.
Performance Max Campaigns
Performance Max (PMax) Google ki AI use karke ek campaign se Search, Display, YouTube, Gmail, Discover, aur Maps par ads dikhata hai. Achhe assets aur conversion data feed karne par powerful — blind launch karne par risky.
PMax Kab Use Karein
- Aapke paas 30+ conversions/month hain smart bidding ke liye learn karne
- Strong creative assets: images, videos, headlines, logos
- Product feed ke saath e-commerce YA solid landing page ke saath lead gen
- Search se aage badhna chahte ho bina 5 campaign types manage kiye
PMax Asset Groups
Maximum assets provide karo: 15 images (1200×628, 1200×1200), 5 logos, 5 videos (15–30 sec), 15 headlines, 5 long headlines, 5 descriptions. Zyada assets = Google ke test ke liye zyada combinations.
Audience Signals
PMax ko custom segments feed karo: website visitors, customer list, interests (small business owners, marketing managers). Signals AI ko guide karte hain — purani targeting ki tarah reach restrict nahi karte.
Beginners ke liye PMax Caution
Zero conversion history ho toh PMax se start mat karo. Pehle 4–6 weeks standard Search chalao, data gather karo, phir brand exclusions aur search themes ke saath PMax layer karo taaki best keywords cannibalize na hon.
Local Campaigns & Local Services Ads
For city-based businesses, local visibility is everything. Google offers multiple paths: location extensions, radius targeting, Local Services Ads (LSA), and Maps ads through PMax.
Geo-Targeting Strategy
- Radius targeting: 5–15 km for clinics, salons, repair services
- City targeting: Entire Delhi NCR, Mumbai metro for broader services
- Presence vs. interest: Use "Presence" — people physically in area, not just searching about it
- Exclude regions you cannot serve — saves wasted clicks
Local Services Ads (Google Guaranteed)
Available for categories like plumbers, electricians, lawyers, real estate agents in select Indian cities. You pay per lead (call/message), not per click. Requires background checks and Google verification — high trust badge.
Google Business Profile Integration
Link GBP to Ads for location extensions, review stars in ads, and Maps presence. Keep GBP updated — same NAP as website. Respond to reviews; rating affects local conversion rate even if not direct QS factor.
Local Campaigns & Local Services Ads
City-based businesses ke liye, local visibility sab kuch hai. Google multiple paths deta hai: location extensions, radius targeting, Local Services Ads (LSA), aur PMax ke through Maps ads.
Geo-Targeting Strategy
- Radius targeting: 5–15 km clinics, salons, repair services ke liye
- City targeting: Poora Delhi NCR, Mumbai metro broader services ke liye
- Presence vs interest: "Presence" use karo — log physically area mein, sirf uske baare mein search karne wale nahi
- Exclude regions jahan aap serve nahi kar sakte — wasted clicks bachata hai
Local Services Ads (Google Guaranteed)
Plumbers, electricians, lawyers, real estate agents jaisi categories ke liye select Indian cities mein available. Aap per click nahi, per lead (call/message) pay karte ho. Background checks aur Google verification chahiye — high trust badge.
Google Business Profile Integration
GBP ko Ads se link karo location extensions, ads mein review stars, aur Maps presence ke liye. GBP updated rakho — website jaisa NAP. Reviews ka jawab do; rating local conversion rate affect karti hai chahe direct QS factor na ho.
Budget & Bidding — ₹500 to ₹50,000/Day
Budget strategy separates profitable accounts from bleeding ones. Scale based on unit economics (cost per lead, ROAS), not gut feeling.
Budget Tiers for Indian Businesses
| Daily Budget | Monthly Approx | Typical Use Case |
|---|---|---|
| ₹500–1,000 | ₹15K–30K | Single-city service, testing phase |
| ₹1,500–3,000 | ₹45K–90K | Multi ad group Search, one region |
| ₹5,000–10,000 | ₹1.5L–3L | E-commerce, multi-city, PMax |
| ₹15,000–50,000 | ₹4.5L–15L | Scaled D2C, franchises, aggressive B2B |
Bidding Strategies
- Maximize Clicks — learning phase only, with max CPC cap
- Maximize Conversions — after 15–30 conversions in 30 days
- Target CPA — set realistic CPA based on 4-week average
- Target ROAS — e-commerce with accurate revenue tracking
- Manual CPC — full control for experts; tedious for SMBs
Scaling Rules
Increase budget max 20% every 3–5 days when CPA is at or below target. Doubling budget overnight resets learning phase and spikes CPA. Patience compounds.
Budget & Bidding — ₹500 se ₹50,000/Day
Budget strategy profitable accounts ko bleeding ones se alag karti hai. Unit economics (cost per lead, ROAS) ke basis par scale karo, gut feeling se nahi.
Indian Businesses ke liye Budget Tiers
| Daily Budget | Monthly Approx | Typical Use Case |
|---|---|---|
| ₹500–1,000 | ₹15K–30K | Single-city service, testing phase |
| ₹1,500–3,000 | ₹45K–90K | Multi ad group Search, ek region |
| ₹5,000–10,000 | ₹1.5L–3L | E-commerce, multi-city, PMax |
| ₹15,000–50,000 | ₹4.5L–15L | Scaled D2C, franchises, aggressive B2B |
Bidding Strategies
- Maximize Clicks — sirf learning phase, max CPC cap ke saath
- Maximize Conversions — 30 days mein 15–30 conversions ke baad
- Target CPA — 4-week average ke basis par realistic CPA set karo
- Target ROAS — accurate revenue tracking ke saath e-commerce
- Manual CPC — experts ke liye full control; SMBs ke liye tedious
Scaling Rules
Jab CPA target par ya neeche ho toh har 3–5 days mein max 20% budget badhao. Overnight budget double karna learning phase reset karta hai aur CPA spike karta hai. Patience compounds.
Conversion Tracking & GA4
Without tracking, Google Ads is gambling. You must know which keywords, ads, and devices generate calls, forms, and sales — then feed that data back for smart bidding.
Essential Conversion Actions
- Form submission (thank-you page or GTM event)
- Phone calls from ads (Google forwarding number, 60+ sec)
- WhatsApp button clicks (via GTM click trigger)
- Purchase / add to cart (e-commerce)
- Book appointment (Calendly, custom thank-you)
Setup Stack
- Google Tag on all pages (via GTM recommended)
- GA4 linked to Google Ads account
- Import GA4 key events as conversions OR use Ads tags directly
- Enhanced conversions — hashed email/phone for better attribution
- Consent mode for compliance if using cookie banner
Key Reports
- Search Terms: weekly negative keyword mining
- Devices: mobile vs desktop bid adjustments
- Time of day: schedule ads for business hours if B2B
- Locations: city-level CPA comparison
Conversion Tracking & GA4
Tracking ke bina, Google Ads gambling hai. Aapko pata hona chahiye kaun se keywords, ads, aur devices calls, forms, aur sales generate karte hain — phir woh data smart bidding ke liye wapas feed karo.
Essential Conversion Actions
- Form submission (thank-you page ya GTM event)
- Ads se phone calls (Google forwarding number, 60+ sec)
- WhatsApp button clicks (GTM click trigger ke through)
- Purchase / add to cart (e-commerce)
- Book appointment (Calendly, custom thank-you)
Setup Stack
- Google Tag sab pages par (GTM ke through recommended)
- GA4 Google Ads account se linked
- GA4 key events ko conversions ke roop mein import karo YA Ads tags directly use karo
- Enhanced conversions — better attribution ke liye hashed email/phone
- Cookie banner use karne par compliance ke liye Consent mode
Key Reports
- Search Terms: weekly negative keyword mining
- Devices: mobile vs desktop bid adjustments
- Time of day: B2B ho toh business hours ke liye ads schedule karo
- Locations: city-level CPA comparison
Shopping & E-commerce Campaigns
For online stores, Google Shopping puts your product image, price, and store name directly in search results. Shopping ads often deliver higher ROAS than text ads for physical products.
Merchant Center Setup
- Create Google Merchant Center account
- Verify website and claim domain
- Upload product feed (Shopify, WooCommerce plugins automate this)
- Fix disapprovals — GTIN, image quality, policy violations
- Enable free listings + paid Shopping campaigns
Shopping Campaign Structure
- Standard Shopping: manual priority buckets (high margin vs. clearance)
- Performance Max for retail: feed + assets, best with 50+ monthly sales
- Split bestsellers into dedicated campaigns with higher budget
Feed Optimization
Title format: Brand + Product Type + Key Attribute + Size/Color. Example: "SoftBix Cotton Kurta Blue Size M." Better titles = better matching to searches = lower CPC.
D2C India Tip
Combine Shopping with remarketing Display showing exact products viewed. A Jaipur jewellery brand doubled ROAS by excluding non-buyers from prospecting and hitting cart abandoners with 10% off Display ads.
Shopping & E-commerce Campaigns
Online stores ke liye, Google Shopping aapke product image, price, aur store name directly search results mein rakhta hai. Shopping ads aksar physical products ke liye text ads se zyada ROAS dete hain.
Merchant Center Setup
- Google Merchant Center account banao
- Website verify karo aur domain claim karo
- Product feed upload karo (Shopify, WooCommerce plugins automate karte hain)
- Disapprovals fix karo — GTIN, image quality, policy violations
- Free listings + paid Shopping campaigns enable karo
Shopping Campaign Structure
- Standard Shopping: manual priority buckets (high margin vs clearance)
- Performance Max for retail: feed + assets, 50+ monthly sales ke saath best
- Bestsellers ko dedicated campaigns mein split karo higher budget ke saath
Feed Optimization
Title format: Brand + Product Type + Key Attribute + Size/Color. Example: "SoftBix Cotton Kurta Blue Size M." Better titles = better matching to searches = lower CPC.
D2C India Tip
Shopping ko remarketing Display ke saath combine karo jo exact products viewed dikhata hai. Ek Jaipur jewellery brand ne non-buyers ko prospecting se exclude karke aur cart abandoners ko 10% off Display ads se hit karke ROAS double kiya.
Optimization, Reporting & 30-Day Launch Plan
Launching is day one, not finish line. The best Google Ads managers spend more time optimizing than building. This chapter gives your weekly rhythm and a complete first-month roadmap.
Weekly Optimization Routine
| Day | Task |
|---|---|
| Monday | Review weekend spend, pause bleeders, check search terms |
| Wednesday | A/B test one ad variant, adjust device bids |
| Friday | Export weekly report — CPL, CTR, impression share |
Metrics That Matter
- CPL / CPA — cost per lead or acquisition vs. profit margin
- ROAS — revenue ÷ ad spend (e-commerce)
- Impression share — are you losing budget or rank?
- Quality Score trends — landing page and relevance health
- Conversion rate — landing page effectiveness
30-Day Google Ads Launch Plan
- Create account, link GA4, set conversions
- Launch brand + one non-brand Search campaign
- ₹500/day budget, phrase match keywords
- Review search terms daily — add negatives
- Test 2 RSA ad variations
- Enable call + sitelink extensions
- Pause keywords with 0 conversions + high spend
- Adjust bids by device and location
- Launch remarketing Display if 100+ visitors
- If CPA on target, increase budget 20%
- Consider PMax or Shopping if applicable
- Document winning keywords and ad copy for month 2
Want Expert Google Ads Management?
SoftBix runs Search, PMax, Shopping, and Local campaigns for Indian businesses from ₹15K to ₹5L+ monthly ad spend. Free account audit available.
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Optimization, Reporting & 30-Day Launch Plan
Launch karna day one hai, finish line nahi. Best Google Ads managers building se zyada time optimizing mein lagate hain. Yeh chapter aapki weekly rhythm aur complete first-month roadmap deta hai.
Weekly Optimization Routine
| Day | Task |
|---|---|
| Monday | Weekend spend review karo, bleeders pause karo, search terms check karo |
| Wednesday | Ek ad variant A/B test karo, device bids adjust karo |
| Friday | Weekly report export karo — CPL, CTR, impression share |
Metrics That Matter
- CPL / CPA — cost per lead ya acquisition vs profit margin
- ROAS — revenue ÷ ad spend (e-commerce)
- Impression share — kya aap budget ya rank lose kar rahe ho?
- Quality Score trends — landing page aur relevance health
- Conversion rate — landing page effectiveness
30-Day Google Ads Launch Plan
- Account banao, GA4 link karo, conversions set karo
- Brand + ek non-brand Search campaign launch karo
- ₹500/day budget, phrase match keywords
- Search terms daily review karo — negatives add karo
- 2 RSA ad variations test karo
- Call + sitelink extensions enable karo
- 0 conversions + high spend wale keywords pause karo
- Device aur location ke hisaab se bids adjust karo
- 100+ visitors ho toh remarketing Display launch karo
- Agar CPA on target hai, budget 20% badhao
- PMax ya Shopping consider karo agar applicable ho
- Month 2 ke liye winning keywords aur ad copy document karo
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